Following the discharge of her seriously acclaimed “Renaissance” album, Beyoncé is again within the highlight with a brand new marketing campaign for Tiffany & Co. Celebrating individuality and self-acceptance, the “Lose Your self in Love” advertisements to find Beyoncé modeling the emblem’s maximum iconic items, together with a Tiffany HardWear necklace, created particularly for the shoot, that took over 40 hours to collect and boasts 18k gold hyperlinks. Photographed by way of Mason Poole and styled by way of Marni Senofonte and Patti Wilson, Beyoncé wears standout items like a black robe with thong-shaped hip cutouts, in addition to a plunging black corset with matching pants.
“I’m venerated to proceed the partnership with Tiffany and Co. and to discover even deeper how gorgeous our connections are, once we really have a good time the connection and significance of affection that we have got for ourselves as folks,” the “Virgo’s Groove” singer mentioned in a commentary. Later this season, Tiffany & Co. will debut an accompanying movie, soundtracked by way of Beyoncé’s “Summer time Renaissance” track and that includes choreography by way of mythical inventive Fatima Robinson.
Within the earlier Tiffany & Co.‘s “About Love” marketing campaign, the emblem celebrated the affection tale of JAY-Z and Beyoncé. The imagery featured Beyoncé dressed in a ancient 128.54-carat Tiffany yellow diamond with a ’60s-inspired Givenchy robe that references Audrey Hepburn’s personality in “Breakfast at Tiffany’s”(1961). The Carters additionally posed in entrance of Jean-Michel Basquiat’s never-before-seen “Equals Pi” (1982) portray for the couple’s first marketing campaign in combination — and a brand new inventive imaginative and prescient for the jewellery emblem below LVMH.
“Beyoncé and Jay-Z are the epitome of the fashionable love tale,” Tiffany & Co.’s govt vice chairman, Alexandre Arnault, mentioned in a press commentary on the time. “As a emblem that has all the time stood for romance, energy and self-expression, lets now not recall to mind a extra iconic couple that higher represents Tiffany’s values. We’re venerated to have the Carters as part of the Tiffany circle of relatives.”
As a part of Tiffany’s partnership with the Carters, the emblem additionally pledged $2 million towards scholarship and internship systems for Traditionally Black Schools and Universities (HBCUs) thru 2024. Up to now, the scholarship has been awarded to over 60 scholars at Lincoln College, Norfolk State College, Bennett School, College of Arkansas, and Central State College.
See all of Beyoncé’s Tiffany & Co. campaigns forward.