02) Make customer service a business priority
Customer service and repeat businesses go hand in hand. Without exceptional customer service, you cannot expect customers to keep coming back to your business. Customer service is not only about handling customer problems and complaints. It is also about ensuring that your customers enjoy a positive experience and that you leave a lasting impression on customers.
With the increased popularity of social media among both businesses and consumers, social media has become a great customer service tool. Businesses can easily identify both the negative and positive experiences of customers with your brand and address them directly.
Business websites also play a vital role in digital customer service. Today, the first thing a person does when they are interested in buying a product or service is to visit the websites of relevant brands or businesses. Therefore, providing exceptional customer service via the website is important to convert visitors into buyers as well as to retain existing customers. Posting updated content on websites, offering live chat support and automated chat support 24/7, making sure that your website is smoothly navigated, having a mobile responsive website are some of the main things that you can do to ensure that customers are having a positive experience on your website.