Journalist and style tastemaker Elaine Welteroth
also applied her style expertise to her partnership with Rakuten
, a site that lets you shop for your favorite brands and receive cash-back rewards. As a new mom, Welteroth expressed that she is in a new era of dressing. “The pieces I buy are an investment, I want to be able to rewear them all and for them to last me through my lifetime, and although we’re no longer in quarantine and sweats, I want to give people options [and] ways for them to elevate the pieces they’re buying,” Welteroth said. Her collab featured monochromatic styling, leather on leather, and trendy feminine menswear.